Melbourne will run through a banner made up of abusive tweets in a stance against online bullying.
The Demons’ banner for Friday night’s game against Essendon will feature numerous vitriolic tweets sent to their players in a partnership with The Reach Foundation.
The foundation was founded by club great and former president Jim Stynes.
It comes in the wake of the racial social media comments targeted at Adelaide's Eddie Betts and West Coast's Liam Ryan.
AFLW star Tayla Harris was also at the centre of an online attack.
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Melbourne released a video with stars Max Gawn, Nathan Jones, Tom McDonald and Neville Jetta reading out abusive tweets sent their way.
Watch the video in the link below:
This Friday night, we will run through a banner featuring negative tweets aimed at our players over the course of their careers.
— Melbourne FC (@melbournefc) April 3, 2019
In partnership with @wearereach + @ZurichAustralia, help us tear online bullying down. ✊
Details + donations 👉 https://t.co/KUUqjFgHff pic.twitter.com/InyFW3T1WU