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Report: AFL to invest six-figure sum on new logo


The AFL is set to invest a six-figure sum on the rebranding of the league’s logo, according to The Herald Sun.

A group of designers have begun brainstorming ideas to freshen up the logo that has been ever present since the turn of the century.

It’s seen as a way of aligning with the growth of the league over the last two decades.

Flexibility with colour coordination to accommodate new competitions such as AFLW and AFLX is a major attraction behind the move.

The expensive proposal was met with immediate criticism from Sydney champion Jude Bolton, who believes the money would be better spent elsewhere.


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