The AFL is set to invest a six-figure sum on the rebranding of the league’s logo, according to The Herald Sun.
A group of designers have begun brainstorming ideas to freshen up the logo that has been ever present since the turn of the century.
It’s seen as a way of aligning with the growth of the league over the last two decades.
Flexibility with colour coordination to accommodate new competitions such as AFLW and AFLX is a major attraction behind the move.
The expensive proposal was met with immediate criticism from Sydney champion Jude Bolton, who believes the money would be better spent elsewhere.
Women’s football, country leagues, concussion research.... https://t.co/dLfZMlOlgV— Jude Bolton (@Jude_Bolton) June 5, 2019