CROCMEDIA today announced it would launch three ‘pop-up’ radio stations to be known as SENTrack to support Australia’s racing, harness and greyhound industries while those sports are still able to operate under COVID-19 guidelines.
SENTrack will launch in Melbourne on 1377 SEN+; in Perth on the 657 AM frequency and in Wollongong, NSW, on 1575 AM. It will commence broadcasting from tomorrow, and stay on as long as the three codes keep racing in the uncertain months ahead.
Crocmedia Chief Executive Officer, Craig Hutchison said the move was in support of participants of the sports as well as fans craving content.
“Racing, Harness and Greyhounds have huge participants and suppliers, create massive jobs across the country and contribute significantly to the economies of every town in Australia,” Hutchison said.
“We had existing plans for a national SENTrack network later in the year but feel compelled to go early as a small sample of our content offering, to support the last remaining live sports events being staged in Australia.
“Our business calls every sport and it’s a rare opportunity in the present circumstances. With the threat of COVID-19 looming, we felt these industries needed our support like all industries do and so we are jumping in early.
“We are in the fortunate position, using our existing radio frequencies and resources, to quickly turn on SENTrack to support the owners, breeders, trainers and the fans.”
Australia’s first independent racing stations, SENTrack will deliver live audio coverage of some live races from around the country. 1116 SEN Melbourne will also simulcast from 2pm.
It will launch with a special one off Saturday edition of Whateley, starring SEN’s own Gerard Whateley, from 10am Melbourne/7am Perth time. Whateley will spend two hours with industry leaders discussing the effects of the COVID-19 virus and the respective code’s plans to pivot through the months ahead.
SENTrack can also be heard on the SEN app.