Despite challenging circumstances created by the COVID-19 pandemic, Crocmedia’s 1116 SEN has achieved increases across the board in the latest GfK Survey 2 results released today.
Among the highlights, 1116 SEN achieved a year-on-year cume increase with 281,630 listeners tuning in weekly and Whateley dominated as the number one show 9am midday (Mon-Thurs) in Melbourne for the highest time spent listening (4 hours 40 minutes across the week - males 35 – 54).
Breakfast with Garry Lyon & Tim Watson was the No 1 sport podcast in Australia with Whateley in 2nd position – with just shy of 600,000 podcast downloads between them.
Both also ranked in the top 10 of all Australian podcasts for the period.
Bob & Andy – were up year-on-year to 60,281 listeners each week in the drive slot – their laconic sport chat proving a winner with listeners.
While Sportsday with Malcolm Blight and David Wildy - which Crocmedia produces for FIVEaa, was number one in its timeslot achieving a 9.6% share (Males 25-54).
Pacific Star Network and Crocmedia Chief Executive Officer Craig Hutchison said the station aimed to be a support for the community during COVID-19.
“We’d like to thank our listeners for sticking with their SEN experience and coming together with us as we all navigate the hardships of COVID-19,” Hutchison said.
“Like everyone we’ve pivoted and our consistent audience growth shows that the community-based content we are producing is playing a small role being a daily companion to audiences in tough times.
“Texts and calls to our radio station are at an all-time high and our digital platforms have never performed better as people consume content and information in ways that best suit them.
Our video views for example were up 605% on last year and we had 47,500 podcast listens per day across our network.
“We’d like to thank all of our commercial partners for continuing their support during this time, our incredible on-air talent for the profound relationships they have built with our audience and our content team lead by Sam Thompson, for their agility and tenacity – especially with talent working from home studios which has added another layer of complexity,” Hutchison said.
In March Crocmedia also launched three ‘pop-up’ radio stations to be known as SENTrack to support Australia’s racing, harness and greyhound industries - in Melbourne on 1377; in Perth on the 657 AM frequency and in Wollongong, NSW, on 1575 AM.
“SENTrack presented an opportunity to innovate and support Australia’s racing, harness and greyhound industries while those sports are still able to operate under COVID-19 guidelines.
“The response so far has been terrific and we will shortly announce plans for a roll out of SENTrack more broadly across the country,” Hutchison added.
Other highlights include:
• Great Australian Lives on 3AW is the number one show in its timeslot for audience and share, with 45,000 listeners and a 18.3% share (All ppl, 10+)
• Sportsday on 6PR increased its share from 3.7 to 4.7% (All ppl, 10+)
• Sportszone Sydney increased its share from 1.9% to 2.4% for Males 25-54
Sources:
GfK Radio Ratings Surveys
Digital Figures as of 12th April 2020 for the period 5 March 2019 – 5 March 2020
Digital analytics sourced from Google Analytics
Australian Podcast Ranker 15th Feb – 15th March 2020