Sports Entertainment Network is doubling-down on its commitment to basketball, securing broadcast rights to the inaugural NBL Cup and helping all markets get a fix of their team via the SEN app and their local SEN station.
The competition kicks off this Saturday in host city Melbourne - where Sports Entertainment Network part-owns Melbourne United, with a blockbuster double-header: Cairns and Illawarra at 3pm before Melbourne United and Perth clash at 5.30pm.
In Melbourne – Australia’s largest city for basketball participation, 1116 SEN will be there courtside for Melbourne United and South East Phoenix games, while fans of interstate clubs won’t miss a match on the SEN app plus for the first time - Sydney Kings games live on 1170 SEN; Perth Wildcats games live on SENTrack 657 AM; Adelaide 36ers live on 1629 SEN SA; Bullets games on 1053 AM Brisbane and 1620 Gold Coast, plus Illawarra Hawks matches live on SENTrack 1575 AM.
Fans will also enjoy strong digital coverage with a pop-up NBL Cup channel on the SEN app taking you courtside to help innovate during the tournament which counts for 2020-21 Hungry Jack’s NBL Season premiership points.
Richard Simkiss who oversees Sports Entertainment Network’s basketball strategy said:
“We are right behind basketball and its engagement and this is another step in our wide-ranging commitment to the growth of the game in Australia,” Simkiss said.
“On top of team investment and managing Melbourne United’s commercial partnerships; NBA audio rights exclusively in Australia; producing NBL Overtime and our recent commitment to WNBL, this is another pillar in our commitment to growing the game,” he added.
The competition will run through until mid-March, and will feature all nine teams in 18 double-headers. Fans will be able to enjoy two games of world-class basketball on the one ticket for just $10. Tickets can be purchased at nblcup.com.au.
Catch all the big moments live on your local SEN or SENTrack radio station or download the SEN app to listen anywhere across the country.