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SEN to be the home of the inaugural NBL Cup


Sports Entertainment Network is doubling-down on its commitment to basketball, securing broadcast rights to the inaugural NBL Cup and helping all markets get a fix of their team via the SEN app and their local SEN station.

The competition kicks off this Saturday in host city Melbourne - where Sports Entertainment Network part-owns Melbourne United, with a blockbuster double-header: Cairns and Illawarra at 3pm before Melbourne United and Perth clash at 5.30pm.

In Melbourne – Australia’s largest city for basketball participation, 1116 SEN will be there courtside for Melbourne United and South East Phoenix games, while fans of interstate clubs won’t miss a match on the SEN app plus for the first time - Sydney Kings games live on 1170 SEN; Perth Wildcats games live on SENTrack 657 AM; Adelaide 36ers live on 1629 SEN SA; Bullets games on 1053 AM Brisbane and 1620 Gold Coast, plus Illawarra Hawks matches live on SENTrack 1575 AM.

Fans will also enjoy strong digital coverage with a pop-up NBL Cup channel on the SEN app taking you courtside to help innovate during the tournament which counts for 2020-21 Hungry Jack’s NBL Season premiership points.

Richard Simkiss who oversees Sports Entertainment Network’s basketball strategy said:

“We are right behind basketball and its engagement and this is another step in our wide-ranging commitment to the growth of the game in Australia,” Simkiss said.

“On top of team investment and managing Melbourne United’s commercial partnerships; NBA audio rights exclusively in Australia; producing NBL Overtime and our recent commitment to WNBL, this is another pillar in our commitment to growing the game,” he added.

The competition will run through until mid-March, and will feature all nine teams in 18 double-headers. Fans will be able to enjoy two games of world-class basketball on the one ticket for just $10. Tickets can be purchased at

Catch all the big moments live on your local SEN or SENTrack radio station or download the SEN app to listen anywhere across the country.


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