SPORTS Entertainment Network has welcomed the inclusion of streaming in the latest GfK Survey 3, with SEN 1116am recording a 5.2% share of streaming within the Melbourne market for All People 10+.
The result has put SEN 1116am ahead of Nova 100 (4.2%) and KIIS 101.1FM (3.6%) for All People 10+ streaming. SEN 1116am’s streaming results were particularly strong in the Breakfast session (Garry Lyon & Tim Watson, Tuesday to Thursday; Kane Cornes & Nathan Buckley on Monday and Kane Cornes & David King on Friday) with a 6.1% share, ahead of 101.9 Fox FM (4.7%), KIIS 101.1FM (2.5%), and Nova 100 (2.8%).
SEN’s streaming results further solidify recent news of increased live sport consumption on third-party platforms, with over 1 million broadcast streams of SEN and AFL Nation’s commentary on the AFL’s digital platforms and the SEN app from Rounds 1-9.*
Overall, SEN 1116am increased in Share and Cume All People 10+. The number of people listening across the week increased on SEN 1116am from 372,000 to 389,000, with Cume increases in every daypart from Breakfast to Drive and across the weekend. SEN 1116am delivered a share of 2.8% All People 10+.
SEN Chief Executive Officer Craig Hutchison said the inclusion of streaming results provided an enhanced view of the way people now consume their content.
“These latest survey results further demonstrate the audience’s evolution of content consumption, which is now happening at a time and place that suits them. We are dedicated to continuing to provide this option to our audience and are thrilled that SEN 1116am’s streaming results have beaten several established and respected stations.”
Source: GfK Ratings Survey 3. Source: *AFL Google Analytics