ESSENDON is giving strong consideration to changing its logo.
The Bombers have one of the oldest unchanged emblems in the AFL, with its current jet image unveiled in 1997.
But the club has embarked on a long process towards a logo revamp. While there are no guarantees a change will be made, there are also no guarantees the plane remains central to Essendon’s brand.
Essendon became the Bombers in 1940. There is no suggestion the club’s nickname will be changed.
But the club is conducting a preliminary research project with an eye to changing its emblem. That projects includes feedback from various stakeholder, supporter and member groups.
The project is seeking to determine how Essendon members and stakeholders view their club, with a number of consultations held over the past four months.