Netball’s newest team now has a name fitting of its bold and innovative approach both on and off the court, with Sports Entertainment Network (SEN) proudly unveiling the Melbourne Mavericks today.
The Mavericks name was chosen to reflect the team’s ambition to unapologetically break boundaries, think differently, and embrace the beauty of the sport, all while pushing the netball narrative into a new frontier.
In addition to unveiling the Mavericks name and logo, the team’s colours have also been confirmed, with primary colours as sky blue, pacific cyan and sapphire.
Shae Bolton-Brown, General Manager of Netball Operations for the Mavericks, said: “We couldn’t be more excited to launch our brand and strongly believe the Mavericks name reflects who we are as a team on the court, but also overall as a club.”
“We want to be bold and take the game in an exciting direction that appeals to existing and new netball fans. We are respectful but ambitious to do things our own way, united by admiration of our athletes’ skill and strength.”
Newly appointed head coach for the Mavericks, Tracey Neville, said: “The thought process behind our new brand is awesome, it has impact, sells our story and speaks loudly about the staff and players we want to attract to be part of our family. The brand means business and so do we as a new franchise.”
Netball Australia CEO Kelly Ryan said: “We are incredibly excited to welcome the Melbourne Mavericks to the Suncorp Super Netball League.”
“The Mavericks will write a new chapter in the story of Suncorp Super Netball as it continues to go from strength to strength as the world’s best netball competition.
“Today’s announcement gives fans a name to get behind and is the next step forward in getting the team ready for next season.”