As well as bringing in millions of viewers for the on-field action, the Super Bowl is renowned for its advertising during breaks.
Reports suggest that companies pay approximately $10 million AUD for a 30-second spot on the CBS broadcast, with the US network airing the game to an audience of over 100 million people.
All of the big companies love getting their products out to such a wide audience, and they go all out with recruiting big names and Hollywood stars to feature in commercials under their brands.
We’ve picked out 10 of the best Super Bowl LVIII ads that aired during the San Fransisco v Kansas City clash.
Check them out below!
Michelob ULTRA – Lionel Messi and Jason Sudeikis (Ted Lasso)
Greatness was worth the wait! Even the GOAT knows that a perfectly poured ULTRA is the superior finishing 'touch' to any game. Who's got the next round? #GameOnULTRA pic.twitter.com/X9YIzPjVNX
— Michelob ULTRA (@MichelobULTRA) February 1, 2024
BetMGM – Tom Brady, Vince Vaughn, Wayne Gretzky
FanDuel – Rob Gronkowski#BetMGM is for everyone that loves sports betting.
— BetMGM 🦁 (@BetMGM) January 27, 2024
Everyone…but @TomBrady 🚫 pic.twitter.com/N9hZykI81X
"You gave us your all, Gronk."
— FanDuel Sportsbook (@FDSportsbook) February 12, 2024
In loving memory of Carl Weathers 💙 pic.twitter.com/ViUaxs8JMw
M&M’s – Dan Marino, Terrell Owens, Bruce Smith
With help from famous Almost Champions @DanMarino, @terrellowens, Bruce Smith and Scarlett Johannson - we transformed M&M’S Peanut Butter into diamonds for the first-ever M&M’S Ring of Comfort! 💍✨ pic.twitter.com/0BqPLEOmH9
— M&M’S (@mmschocolate) February 12, 2024
NFL – Justin Jefferson, Cameron Jordan, Saquon Barkley
Pringles – Chris Pratt
Chris Pratt becomes Mr. Pringles in a new #SuperBowl ad pic.twitter.com/2FTjNArUV3
— DiscussingFilm (@DiscussingFilm) February 5, 2024
State Farm – Arnold Schwarzenegger
Now showing: Agent State Farm, the full extended cut. @Schwarzenegger pic.twitter.com/Me1o48esfi
— State Farm (@StateFarm) February 12, 2024
Uber Eats – David and Victoria Beckham
Today's the day!! Can't wait to watch the Hockey Bowl with the Basil Babes. 💚
— Uber Eats (@UberEats) February 11, 2024
Whatever you forget, remember #UberEats.
Get groceries, everyday items, and more...#SuperBowlLVIII #SuperBowl pic.twitter.com/O5bl6rq7AJ
Verizon – Beyonce
.@Beyonce can break the internet. But can she break Verizon? pic.twitter.com/kWayhBFxbj
— Verizon (@Verizon) February 12, 2024
Budweister – Classic Clydesdale horses
Here's to doing it the old school way. #DeliveringSince1876 pic.twitter.com/GHlZm4sGCj
— Budweiser (@budweiserusa) January 31, 2024