Key AFL official Kylie Rogers appointed as VRC chief

UPDATE

The Victorian Racing Club (VRC) have confirmed the appointment of Kylie Rogers as CEO, replacing the outgoing Steve Rosich on September 1.

Rogers joins the VRC after spending the past seven years at the AFL in key rules such as Executive GM of Customer and Commercial.

The highly-rated executive becomes the VRC's 14th CEO and Chairman Neil Wilson was thrilled to announce the appointment.

“On behalf of the VRC Board, it gives me great pleasure to announce Kylie Rogers as the 14th Chief Executive Officer of the Victoria Racing Club in the club’s 160-year history,” Wilson said via a statement.

“Kylie is one of Australia’s most well-known and respected senior executives. Having more than 25 years’ experience working across the AFL, Mamamia and Network Ten, she brings a high level of commercial acumen, and impressive customer and media experience across major events, entertainment and sport.

“As part of an impressive resume, Kylie has overseen the significant commercial growth of the AFL, been instrumental in the redevelopment of Marvel Stadium, the growth of AFL’s digital and marketing platforms, and has been pivotal in improving the customer experience and fan acquisition strategy.

“We believe Kylie’s career experience and leadership qualities are extremely well aligned to our strategy and the delivery of the next exciting chapter for the VRC, which includes accelerating our local and global ambitions across racing, events and media, including the Melbourne Cup Carnival, and to build the next generation of the Flemington Racecourse precinct as a year-round sport and entertainment destination.

“Kylie will take the reins on 1 September and we look forward to welcoming her to the VRC team, and commencing her engagement with VRC members, partners, racing fans, the racing industry and government.

“I would like once again to thank outgoing CEO Steve Rosich for his significant contribution to the VRC. Steve joined the club midway through the pandemic and successfully led the business out of COVID achieving significant milestones, including record membership, growth in Cup Week crowds and the new media and wagering partnership with TAB and Nine Entertainment. Steve’s last day with the VRC will be 31 July, coinciding with the end of the racing season.”

EARLIER

Kylie Rogers is reportedly set to be appointed as the new CEO of the Victorian Racing Club (VRC).

Channel 9 journalist and SEN regular Tom Morris is reporting that his colleague Tony Jones has conducted an exclusive interview with Rogers where she will announce the news.

Rogers has announced her resignation at the AFL as the competition’s EGM of Customer and Commercial.