AFL Trade Radio celebrates massive YoY growth

Sports Entertainment Network (SEN) is thrilled to announce the massive year-on-year (YoY) growth of AFL Trade Radio for 2024. Footy fans have flocked to AFL Trade Radio in record numbers, and the stats below for Deadline Day (Wednesday 16 October) alone speak for themselves:

• Total Users: 324,914, an increase of 39% YoY
• Audio Minutes: Over 4.5 million minutes listened, up 25% YoY
• Video Minutes: An astounding 5 million minutes viewed, representing a 155% increase YoY
• Total Minutes: 9.5 million minutes of content consumed, reflecting an incredible 78% YoY growth
• Video Users: 178,140, up 94% YoY
• Average of 28 minutes consumption per user on video
• Audio Users: 146,774, up 3% YoY
• Average of 31 minutes consumption per user on audio streams

Across the three weeks, the AFL Trade Radio podcast was downloaded over 1.2 million times.

These numbers reflect the passion of AFL footy fans and the quality of content delivered by the AFL Trade Radio team. The platform continues to be the most trusted source for AFL trade news, expert analysis, and behind-the-scenes insights. The 2024 AFL Trade Period has seen record engagement, with footy fans tuning in across audio, video, and social platforms like never before.

Once again, AFL Trade Radio was available in 2024 to stream via audio or video on afl.com.au and the Official AFL app. Talent including Damian Barrett, Kane Cornes, Callum Twomey, Riley Beveridge, Sam Edmund, Tom Morris, Josh Gabelich, Sarah Olle, Brad Johnson, Josh Jenkins, Adam Cooney, Cam Luke, Mark Bickley and Dan Hannebery provided expert opinion and analysis across the three weeks.

The audience has embraced the daily insights from some of the biggest names in the AFL, enjoying expert commentary, exclusive interviews, and the latest breaking trade news. Key trades such as the four-team mega deal involving Bailey Smith, Jack Macrae, Matt Kennedy, and multiple draft picks, as well as Tom Barrass's move to the Hawks and Daniel Rioli's switch to the Suns, have captivated fans and driven significant consumption.

Craig Hutchison, CEO of Sports Entertainment Network, stated, "This year's growth is truly remarkable and a testament to the trust our listeners place in AFL Trade Radio. We're proud to deliver the most comprehensive and entertaining trade coverage, and these numbers reflect the connection we're building with the footy community. Our team has worked tirelessly to bring every angle of the 2024 AFL Trade Period to life, and it's fantastic to see that effort resonate so strongly with our audience."