SEN and SEG lock in historic Tassie Devils VFL deal

Sports Entertainment Group (SEG) is delighted to show its support for the Tasmania Devils’ inaugural VFL season, partnering with the Seven Network to secure TV production and media rights for all Tasmania Devils home matches across the 2026 season.

SEG’s TV arm, Rainmaker, will produce and provide all 10 home matches for the Devils onto Seven Tasmania and 7plus Sport nationally, allowing all Australians the chance to watch and follow the journey of the Devils.

This season will be the Devils’ first VFL season since 2008, and is the precursor to the team’s historic AFL debut in 2028.

Separately, SEN Tasmania will broadcast all home and away matches on radio via SEN Tassie 1629am into Hobart, SENTrack 1611am into Launceston and Devonport, plus they will also be streamed onto the SEN app.

SEG Chief Executive, Craig Hutchison, said he was thrilled that Tasmanians would enjoy unprecedented VFL coverage on TV.

“The Devils have already captured the hearts and imagination of Tasmanian and broader AFL fans alike,” Hutchison said.

“To team up with the Seven Network – the biggest TV platform in the Apple Isle, which already has a legion of footy fans who already enjoy their AFL coverage – means Tasmanians will have the perfect new home for the Devils matches and content.”

The Seven Network’s Commercial Director – Head of Sport, Renee Quirk, echoed Hutchison’s comments.

“After waiting so long to see their team take the field, fans can finally cheer on the Devils each week and watch the next generation of Tasmanian talent in action, live and free on Seven and 7plus.

“We look forward to working closely with SEN to bring every game of the side’s inaugural season to passionate viewers in Tasmania, while also making each match available nationally on 7plus so fans across the country can get behind the Devils and be part of the story from day one.”

Speaking on the wider VFL broadcast deal, AFL Executive General Manager of Finance, Broadcast and Infrastructure, Matthew Chun, said it was a great result for footy fans and would showcase the Smithy’s VFL to a broader national audience.

“We are thrilled to be expanding the broadcast coverage of the Smithy’s VFL. This a wonderful result and will bolster the exposure of the competition right across the country,” Chun said.

“The new broadcast deal demonstrates our ongoing commitment to providing football fans with high-quality and accessible coverage and we look forward to working with Kayo SPORTS, ABC, the Seven Network and SEN to deliver an exciting product for all viewers.

“We are delighted our existing AFL and AFLW broadcast partners in Kayo SPORTS, Seven and SEN have extended their coverage to the VFL and we are just as excited to expand our partnership with the ABC, who is an existing radio and international broadcast partner of the AFL.

“The Seven Network will continue as a VFL broadcast partner for a 12th season in a relationship that extends back to 2015, while Foxtel returns having last broadcast VFL matches during in 2021.

2026 VFL Premiership Season – Tasmania Devils

TV partner: Seven and 7plus Sport

Radio partner: SEN Tassie 1629am; SENTrack Launceston and Devonport 1611am

Schedule of matches:

Saturday 21 March

Tasmania v Coburg @ North Hobart Oval, Hobart, 12.05pm

Saturday 28 March

Tasmania v Port Melbourne @ UTAS Stadium, Launceston, 12.05pm

Saturday 25 April

Tasmania v Carlton @ Ninja Stadium, Hobart, 7.05pm

Sunday 3 May

Tasmania v Sandringham @ UTAS Stadium, Launceston, 12.05pm

Saturday 16 May

Tasmania v Southport Sharks @ North Hobart Oval, Hobart, 12.05pm

Saturday 6 June

Tasmania v North Melbourne @ North Hobart Oval, Hobart, 12.05pm

Saturday 13 June

Tasmania v Richmond @ UTAS Stadium, Launceston, 12.05pm

Week of Monday 29 June

Tasmania v Box Hill Hawks @ TBC

Week of Monday 6 July

Tasmania v Gold Coast Suns @ TBC

Week of Monday 3 August

Tasmania v Werribee @ TBC