SEN renews broadcast partnership with VAFA for 2027 and 2028

Sports Entertainment Network (SEN) will continue its partnership with the Victorian Amateur Football Association (VAFA), renewing its broadcast agreement for a further two seasons across 2027 and 2028.

Building on a partnership established in 2024, the agreement will see SEN continue to bring VAFA football to audiences through the SEN app, including live coverage of the William Buck Premier Men's Match of the Round each week.

The renewed partnership will also include SEN Stadium coverage of a minimum of 10 matches across the two seasons, allowing fans attending selected games to listen to live commentary through the SEN app without the delay traditionally associated with digital audio streaming.

SEN's Head of Sport, Julian Bayard, said the ongoing partnership reflected the strong relationship between the two organisations and the importance of showcasing community football.

"The VAFA has a fantastic football community, and we've really enjoyed being able to bring its matches to our audience over the past few seasons," Bayard said.

"There's a genuine passion for the competition, from the players and clubs through to the supporters who follow their teams every week.

"We're pleased to be continuing our relationship with the VAFA for another two years and giving more fans the opportunity to follow the action, whether they're at the ground or listening from elsewhere."

VAFA Executive General Manager - Commercial, Glen Towers, welcomed the extension, highlighting the broadcast's important role in connecting the competition with its passionate football community.

"We're thrilled to extend our partnership with SEN for another two years and continue delivering a high-quality weekly broadcast to the VAFA community.

"The VAFA SEN Match of the Day has become an important part of our competition, bringing the excitement, rivalries and traditions of VAFA football to supporters wherever they are.

"The recognition the broadcast has received is a testament to the quality of the coverage and the commitment of everyone involved."

Executive Producer of the coverage, the VAFA's Broadcast & Content Manager, Jason Bennett, has been delighted with the coverage's evolution and growth over the past three years.

"So many talented people have played a part in helping our VAFA SEN Match of the Day coverage find its voice," Bennett said.

"The likes of Paddy Grindlay and Joey Pignataro played a pivotal role early on, alongside our Hall of Famer Simon Petch and two-time premiership coach Hugo Higginbotham.

"This season Matty Donald took over from Paddy and led the coverage brilliantly. The coverage has developed its own identity over the last three seasons, and our listeners know what they're going to get - footy-first fun, accurate calling and considered, in-depth analysis from characters who love the VAFA just as much as they do.

"This partnership provides a fantastic platform to showcase our clubs, players, and excellent standard of football, and we're excited to continue building on that success with SEN."

VAFA matches will be available to listen to via the SEN app throughout the 2027 and 2028 seasons, with further broadcast details to be confirmed ahead of the 2027 season.