SEN 1116am kicking goals ahead of AFL Finals

SEN 1116am has recorded a cumulative audience of more than 421,000 listeners in the latest GfK Radio 360 Survey 5* results, reinforcing the network's position as Melbourne's home of sport while continuing to build momentum across broadcast, streaming, podcasting and social platforms.

While audience habits continue to evolve across radio and digital consumption, SEN Breakfast again highlighted the strength of SEN's core content offering, delivering a 5.2% audience share among All People 10+, up from 4.4% at the same time last year**.

SEN 1116am's Breakfast line-up - featuring Fireball with Kane and Kingy (with Kane Cornes and David King) on Mondays and Fridays, and Breakfast with Garry and Tim (with Garry Lyon and Tim Watson) from Tuesday to Thursday - continues to resonate strongly with sports fans.

Among Males 25-54, SEN Breakfast recorded an 11% audience share, whilst Fireball was also a standout performer, recording a 12.3% share among Males 25-54, and a 5.4% share among All People 10+***.

SEN 1116am's broader performance among Males 25-54 further highlighted the loyalty and engagement of its audience, with the station recording an 8.3% share. SEN 1116am's listeners also spent significantly longer with the station, averaging 6 hours and 54 minutes of listening per week.

Beyond radio, SEN's digital platforms continued their rapid growth trajectory.

For the most recent reporting period^, digital figures showed streaming remains a major growth driver across the business, with Victoria, New South Wales and Queensland all recording year-on-year increases of more than 60 per cent.

Other highlights across SEN's digital platforms in Victoria include:

• 4.8 million total streams (up 66% YoY)
• 10.3 million app screen views (up 34% YoY)
• 107.3 million social impressions (up 5% YoY)
• 42.2 million social video views (up 40% YoY)
• 860,000 social followers (up 8% YoY)

SEN's Group Content Director, Sam Thompson, said the results reflected the strength of SEN's multi-platform strategy and the continued demand for premium sports content. "The way sports fans consume content continues to evolve, and these results show SEN is meeting our audience wherever they want to engage, whether that's on radio, through streaming, podcasts, video or social media.

"It's particularly pleasing to see the continued year-on-year growth of SEN Breakfast and the strength of our audience among Males 25-54, which remains one of the most valuable demographics in Australian media.

"Our digital growth has been exceptional. Streaming across all key markets is up more than 60 per cent year-on-year, app engagement continues to accelerate, and our social reach remains incredibly strong.

"The timing couldn't be better as we head into one of the biggest months on the Australian sporting calendar. AFL Finals are about to begin, the NFL season is set to launch right here in Melbourne, and SEN will be at the centre of every major sporting conversation. We're excited about what's ahead and grateful for the continued support of our audience."

SOURCE

Source: GfK Radio 360 Survey 5, 2026

• *GfK Radio 360 Survey 5 2026, midnight to midnight, Monday to Sunday
• **GfK Radio 360 Survey 5 2026, 6am to 9am, Monday to Friday
• NOVA 15.0%
• GOLD – 11.4%
• SEN – 11%
• FOX FM – 7.7%
• smoothfm – 7.1%
• KIIS – 6.5%
• Triple M – 6.3%
• 3AW – 5.5%

***GfK Radio 360 Survey 5 2026, 6am to 9am, Monday and Friday, Males 25-54

__NOVA 12.9% GOLD – 11.5% SEN – 12.3% FOX FM – 8.4% smoothfm – 7.0% KIIS – 7.0% Triple M – 6.5% 3AW – 7.1% __ ^Digital reporting period: May to August, 2026